William & Mary’s Athletics brand was looking for a brand refresh to better align their branding with the university’s. Although well-known locally and even statewide as the “Tribe”, this did not convey an association to William & Mary on a national level.

The updated logo replaces “Tribe” with a stylized W&M monogram. There are 2 versions of the logo, the primary one being the monogram with a more illustrated version called The Crest, incorporating Tribe and the new Griffin. The previous mascot illustration was too friendly and so along with the logo was revamped into a more modern, fierce representation. It’s also more dynamic, where I illustrated several versions of it in different forms.