The William & Mary McLeod Tyler Wellness Center officially opened in 2018 and needed a brochure to highlight their services and offerings.
One of their core communication ideas centers on the idea of wellness on different “dimensions”. I expanded this idea into a physical representation by creating a unique trifold brochure that has dimension and physical space through the use of die-cut pop outs. The shape of the brochure itself is based on the outside architecture of the building, while the green ties in the color palette of the interior.