I was hired by a client and his daughter to help them create a logo to help celebrate a national day for skiers. They wanted the logo to use for merchandise to help recognize this day, but also to help donate a percent of profits to Protect Our Winters.
They wanted a design that was kid friendly and felt outdoorsy. We settled on a yeti character, who legend holds is the keeper and protector of the mountains, which seemed the perfect symbol for this environmentally focused client.