The McGlothlin Leadership Forum in an annual event held by the W&M Raymond A. Mason Business School. It brings together industry business leaders and future business leaders enrolled in the business school for 3 days of lectures, seminars, and networking.

The idea of using triangles was based on a graphic that I illustrated in the program, the 3 points of a triangle representing the different attendees coming together to create the forum (students, industry leaders, and the W&M community). Being a simple yet very versatile form, the triangle is used in different ways across the event materials, from a background texture to a super graphic, it creates a classy, yet dynamic layout system across all the event collateral.