Logo and business card design created for a freelance construction contractor based in Santa Rosa, California.

The colors are illustrative of both the client and the location. Blue and orange tend to be representative of California, but Charlie is also a ginger who happens to live in California so it seemed more than fitting.

The logo is simple and modern. The shield was designed to represent a structure and look dimensional — to represent the real world that Charlie works in. It's balanced by the modern and geometric typeface Pier, which helps evoke a sense of stability and strength.